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News: Cruise launch CNCPT

Concept (or CNCPT) by Cruise is the latest e-tailer on the fashion block, blending luxury lines and high-end streetwear to create a refreshing concept for menswear.

Launched by luxury fashion store Cruise, CNCPT is their online-only foray into the world of younger men’s fashion. Ideal for the style-savvy gent, CNCPT is for those who like to mix luxury pieces with street style elements for a contemporary look. Our favourite items include Oliver Spencer‘s beautifully understated print shirts, Wolsely‘s pristene neckerchiefs and Carhartt‘s trendy baseball caps.

CNCPT has teamed up with rising London photographer Kevin Morosky who shot both their look book and a short film, showcasing the brand’s focus on crisp lines and sharp, smart clothing with an urban twist.

Take a look at the film here:

- Abra Dunsby-Sircana



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