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News: Absolut celebrate the launch of Absolut Elyx

In celebration of the new handcrafted luxury vodka ABSOLUT Elyx, specially distilled in a 1920s copper vintage still for a natural taste and silky finish, the ABSOLUT team joined forces with the infamous ‘theatre of varieties’ The Box in Soho for a slightly debauched evening of entertainment. The main event came in the form of an adapted take on the ‘Dance of the Seven Veils‘, an exotic dance that holds craft and seduction at its core and was particularly popular in the 1920s with the rise of upscale exoticism brought to Europe by dancers. ABSOLUT Elyx have created a copper edition of this famous routine, where layers of copper coloured silk are removed by the dancer to unveil a magnum bottle of ABSOLUT Elyx when ordered. Guests, including Marios Schwab, Gareth Pugh, Alistair Mackie, George Craig and Jaime Winstone, were also treated to DJ sets by Isaac Ferry and husband and wife duo Lady Mary Charteris and Robbie Furze.


ABSOLUT Elyx ‘Dance of the Silk Veils – Copper Edition’ will be available for guests at The Box, Soho upon ordering a magnum of ABSOLUT Elyx from 27th March onwards.

- Allana Isaacs

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