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News: Summer tailoring by Wooyoungmi

A favourite label here at Notion, we’re super excited about the SS13 collection from South Korean menswear stars Wooyoungmi. Citing an exhibition by photojournalist Steve McCurry as the starting point for their designs, sisters Woo Youngmi and Woo Janghee have drawn upon crafts, prints and patterns from around the globe to bring us an ensemble that’s as eclectic as it is elegant. Fabrics make visual references to Africa, Latin America and Asia, and take on ’60s-inspired silhouettes in slender trousers and suit shorts, and jackets which are cropped or collarless. Mixing McCurry’s curiosity for different cultures with the label’s flair for bold patterns and slim lines, these lightweight cotton masterpieces have the Wooyoungmi man looking effortlessly chic in preparation for the warmer weather this year.

- Ally Russell

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