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News: BEACH IN THE EAST pop-up shop

This summer sees Yasmin Sewell, Paper Mâché Tiger and farfetch come together to launch BEACH IN THE EAST; a sublime pop-up shop uniting the world’s best independent designers to celebrate creativity in the fashion industry. With a (drained) full-sized swimming pool in the  heart of Shoreditch providing a unique backdrop to custom-made and never-before-seen collections, the event is an unforgettable summer experience for London’s fashion-conscious.

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What’s more, BEACH IN THE EAST’s official online partner, farfetch, will launch a virtual pop-up shop on May 29th to showcase the visions of participating designers on a global platform, allowing audiences from over 200 countries to discover the exciting and unique products Yasmin’s curation has to offer.

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Open Mondays to Saturdays from 10am – 6pm, now until August 24th, BEACH IN THE EAST is located on Lower Ground G, 123 Clifton St, EC2A 4LD and features bespoke items from:

BassikeCécile Presque Parisienne & Riche CulverEddie Borgo – Frederick Maxwell Kingery – AcneHavaianasHouse of HollandJill Urwin – Joe Duke – Peridot LondonReece HudsonSilver SpoonSophia WebsterSwatchThomas Tait

Plus more from:

Ancient Greek SandalsBeth Richards – Complete Unknown – Katie HillierLisa Marie FernandezPrismRollasSheriff & CherryThe Print Dept. 

- Ally Russell



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