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News: EVISU Genes SS13

Instantly recognisable by its signature seagull logo, the SS13 collection from Japanese denim and streetwear brand EVISU Genes┬árevives the spirit of rebel youth. Taking inspiration from 50s rockabillies up to modern day hot-rodders, the collection combines innovative cuts and washes with more traditional styles to create a look that’s instantly eye-catching. This season’s most exciting feature from EVISU has got to be its use of neon and glow-in-the-dark on prints and stitching details, which’ll have their wearer standing out of the crowd from morning til night. Rebel meets rave; shop the collection online now.

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- Ally Russell


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