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News: WAREHOUSE launch ‘Dash for the Sun’ campaign

My rainy Friday was brightened substantially this morning when WAREHOUSE‘s summer survival kit arrived on my desk. My spirits were lifted even more when I clicked on to watch this video for the brand’s ‘Dash For the Sun’ campaign.

Sure to go viral, the tongue-in-cheek short film was created by Man+Hatchet with inspiration from this Japanese video, and captures the joyful spirit of WAREHOUSE’s High Summer collection, which will be launched with a number of in-store events. Tomorrow (May 25), customers who spend £50 or more in WAREHOUSE branches in Argyll Street, White City Westfield, Leeds Trinity and Manchester Trafford Centre will receive an exclusive kit of summer goodies and an ice cream. What better way to kick off this Bank Holiday weekend?!

- Ally Russell

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