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BEST OF BRITISH: Exploring Gola’s ‘Born in Britain’ Project

We take a look at our favourite five (actually, there’s six – we couldn’t narrow it down) of Gola’s Born in Britain project. Having trawled universities the length and breadth of Britain to find some of the most talented students, Gola have recruited 30 students as brand ambassadors for ‘Born In Britain’ – a snapshot of young British talent across the spectrum of creativity from art to fashion to music to journalism. It might seem like a spurious PR campaign, but it’s all about Gola and their impressive British heritage – the brand was created in 1905, and has been associated with some of the biggest names in sport. Now they’re turning their eye to a fresh generation of talent, which is right up our strasse, so we decided to have a select our faves from the crop of kids who’ll probably be our bosses in five years’ time.

Currently studying English Literature and History of Art at the University of Edinburgh, Alex  founded The Designer Index back in in 2011 as a global platform for emerging artists in fashion, and it’s rather brilliant we must say. She’s continuing that inclusive philosophy for Gola, highlighting brilliant talents like the illustrator Joanna Lisowiec.

As an English Lit student at Sheffield Uni, Adonis sees this project as a continuation of his work with the literary blog ‘Dead Beats’ which encourages arts and culture both locally and online. He’s actually extended on his remit by covering music, design, art and fashion for Gola, including this piece on fresh record label experiment, The Audacious Art Experiment.

CAROLINE GRAPE (header image)
Studying Fine Arts Photography at the University of Glasgow, Caroline apparently likes to lounge in her “underground bunker finding new artists and albums to change my life forever.” Luckily so do we, and we were thrilled to discover dreamtronica trio Us Baby Bear Bones through her recent post.

Journalism student Rachel Gerrish’s twitter (@RLGerrish) is a must-follow account for breaking news and random global stories, and she’s already making a name for herself via the social media platform. Luckily, she’s not entirely addicted to social, and found the time to interview the brilliant photography artist Sarah Kathleen Page. Excellent stuff.

A brilliant young type designer (never typographer btw, that’s something different), Rowan is pushing the boundaries of graphic design, and pleasingly is not limited to it: he’s also into classical literature and was in a band, to name just 2 things. His post on the awesomely intricate designs of Colombian scarf designer Ximena Escobar was a fascinating look at fresh CSM talent.

A Fine Art student at the prestigious Goldsmiths in London, Josh is “used to taking my work seriously, but not myself.” Phew. His look at the cosmic abstraction of illustrator Evie Kitt sheds light onto the artistic creation process without going all pretentious. We like.

None of these float your boat? Have we missed something brilliant? Head over to the blog and uncover your own Born in Britain talent; we reckon if you have a nose about there’s plenty more inspiring tales of British creativity and beauty to be discovered – and you can share and discuss your favourites via Gola’s Facebook, Twitter and Pinterest too.

-       Seb Law


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