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#LCM SS14 Backstage: YMC

For the past few seasons, YMC has been quietly filtering major catwalk trends and streetstyle looks into impeccable shows that take the notion of ‘wearable’ to new levels. Normally when discussing a show, the idea of it being ‘commercial’ or ‘wearable’ is considered to be a criticism, but as both the way men approach clothes and menswear itself develop, the notion of wearability develops in tandem. YMC are at the forefront of this, and their AW13 offering was one of those perfect collections that nodded to trends, while being 100% attractive to buyers and consumers alike. Oversize polka dots, checks and stripes make for an attractive twist on established trends, enabling an exploration of ideas, and matching bomber jackets and shorts creates a fresh and infinitely more wearable trend than shorts suits. The collection had a certain rebellious streak, channeling Parisian chic through then lens of British fashion-forward thinking, and offered a huge array of garments that we want for our own wardrobes. Once more, YMC triumph!

Words: Seb Law
Photography: Laura Lewis

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