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News: James Long x ‘On the Road’ Series

Farfetch have collaborated with the British Fashion Council  in support of LONDON show ROOMS - an organisation created to showcase the talents of emerging British designers overseas. 50 designers will flaunt their collections over 8 showrooms across Paris, LA, New York and Hong Kong. LONDON show ROOMS have innovatively given birth to a series of video diaries, following designers as they depart “on the road” towards one of the numerous locations.

This time around they are stalking a PlanetNotion favourite, James Long, who blew us away at LCM recently with his SS14 collection. On the Road is in Brooklyn for a compelling insight into the thinkings behind Long’s work. The audience also come face to face with his quirky best friend, forward-slash muse, Sarah Bereza. The film is cinematically stimulating and undoubtedly has a feeling viewers are in on an little slice of something exclusive. The only complaint I have is that I wish it was longer of course!

You can watch more On the Road videos from Farfetch’s Youtube page.

- George Palmer

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