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Henri Lloyd showcase their Autumn 13 collection

Henri Lloyd celebrate 50 years of pioneering spirit this Summer, and what better way to show off the new Autumn 13 range, than to enlist fashion photographer Steve Harries with supporting images by landscape photographer David Cooper to shoot the powerful images for the campaign. Creative agency ODD help execute this high profile launch, and we love the results.

British heritage brand Henri Lloyd, have marked their 50th anniversary with the AW13 collection. Revolving around a core of winter essentials - textured knitwear provide warmth and comfort, while technical jackets provide robust protection from the reality of our harsh British winter. The range is doused with colour, from bright vibrant tones, to more subtle notes, and the nautical heritage is something that can be seen throughout. The images here were shot in the Shetland Islands, to reflect Henri Lloyd’s marine roots. Craig Prest, Creative Director of Henri Lloyd states that:

“Working with ODD enabled us to maintain our no compromise approach for quality, whilst exploring a more contemporary approach to the creative.”

We agree with Prest, and love these images, and the clothes alike. Henri Lloyd has managed to balance 50 years of design experience, with a clear ability to cater for the modern man living in the contemporary urban environment. The Autumn 13 collection will be available from the brand’s standalone stores, in selected stockists nationwide and online from August onwards.

- Ben Lifton

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