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Sony Xperia Z takes to the catwalk with Christopher Raeburn’s SS14 menswear

If someone had told me, when I had my first mobile phone, that in just over 10 years’ time, I’d would be able to film, video call and communicate with people in other forms than just text or voice calls, I would never have believed them. The new Sony Xperia Z Smartphone has gone above and beyond what any other smartphone has ever done, and taken to filming a fashion video for designer Christopher Raeburn. Fresh-from-the-catwalk, his SS14 Menswear collection has been brought to life by the phenomenal photographer and director Ryan Hopkinson. This one of a kind fashion film fuses technology with style to deliver a breath-taking presentation of Christopher’s collection. Shot in bullet time, the video captures the range exploding off the model as over 100 Xperia Z’s are arranged on a 360 degree spiral view catwalk. When collated together, the images give the illusion the model is stuck in time, which brings a fresh and innovative aesthetic to Christopher’s already beautiful collection. Be sure to watch how the video was created here.

- Ben Lifton

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