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Dr. Martens AW13 campaign launches today

Dr. Martens have launched their Autumn Winter 13 collection. Using the editorial title ‘Stand For Something’ (#standforsomething), the campaign features 13 people that empasise the diversity of those who wear the iconic footwear.


As well as exhibiting the diversity in the people who wear Dr. Martens, the campaign shows the wide-ranging situations where Dr. Martens compliment the wearer and look great. From high-street to festival, Dr. Martens can tip an outfit over the edge into an abyss of brilliance.

Facebook users can take part by creating their own mini-campaign about what they themselves stand for. The campaign can be found and discussed though the #standforsomething hastag on Twitter.

- Luke Langlands

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