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Dr. Martens AW13 campaign launches today

Dr. Martens have launched their Autumn Winter 13 collection. Using the editorial title ‘Stand For Something’ (#standforsomething), the campaign features 13 people that empasise the diversity of those who wear the iconic footwear.

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As well as exhibiting the diversity in the people who wear Dr. Martens, the campaign shows the wide-ranging situations where Dr. Martens compliment the wearer and look great. From high-street to festival, Dr. Martens can tip an outfit over the edge into an abyss of brilliance.

Facebook users can take part by creating their own mini-campaign about what they themselves stand for. The campaign can be found and discussed though the #standforsomething hastag on Twitter.

- Luke Langlands

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