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G-Star RAW lauch AW13 collection with Kasabian’s Sergio Pizzorno

Iconic denim pioneer, G-Star RAW, have just launched their AW13 collection. Set to be the face of the campaign is Sergio Pizzorno, guitarist and songwriter from Kasabian, and has been shot by none other than fashion photographer, Rankin.

The campaign embodies the ‘destroy to create’ theme, which pursues the denim craftsmanship of the innovative denim brand. Famous for their unexpected collaborations, G-Star RAW’s choice on Sergio was based on his dedication of entering the world whilst pursing his passion, after he switched his career path from footballer to guitarist in Murcury Music Prize nominated band, Kasabian. The collection will be available in September

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- Ben Lifton

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