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Preview: YMC AW13

New online this week is YMC’s stunning AW13 collection. Named ‘Dead Inside’, the pieces are a frank and candid response to the lackluster and unprovocative set-up of other designers in recent times.


Nostalgic yet forward-thinking, YMC’s AW13 is a celebratory collection that encapsulates the emergence of post-punk iconography into this era’s uniformal spirit. The pragmatic and utilitarian palettes are combined with interjections of bright hues, gloriously emphasising the frustrations of our modern culture and its desire to branch out from the one-size-fits-all ideology.



We can’t believe how completely understated yet utterly provocative the long woolen coat is (above), with socially expected norms paired with a smearing of brooding punk malace that lies in wait. The patterned jumper leads a similar warcry, at first appearing seemingly matter-of-fact until the dynamic shaping combines with vivid and striking colours to hint at a dark and rueful persona.

YMC’s full AW13 collection can be viewed and purchased on their website and both London stores.

- Luke Langlands

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