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Preview: Rains AW13

New Danish designers Rains has continued the Nordic resurgence of AW13, with their gorgeous raincoats making us get down on our knees and beg for rain.

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Created in mind of the busy professional who wants to appear stylish yet understated, the rainwear takes the pragmatic needs of a waterproof and durable coat whilst throwing away any notion of being bulky or unwieldy. Rains would suit any outdoor situation, from plush Autumn works event to camping.

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We need it to rain. A lot. Monsoon-style. Who cares about the sun when you can rock up the highstreet wearing one of these absolute beauties? The distinct lines and patterns are a joy to behold, assuring confidence and constant determination. Adding diagonal pockets to the rainwear is a thing of absolute genius, suggesting a playful and dynamic persona rather than risking an old-man’s trench coat vibe.

Rains has stockings online and instore, including: Present London, Urban OutfittersCoggles and Hypebeast

- Luke Langlands

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