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BEAUTIFY: Aqua Vitae

When you get talked through a new perfume by the creator, and when that same person has created some of the most iconic scents for Acqua di Parma, Dior, Yves Saint Laurent, Kenzo and Versace- you better well listen up. Not that there’s any chance of you falling of the trail with Francis Kurkdjian himself- he is a charming as he is French and opens up a whole new side to the way fragrances work within a few minutes. I’m enchanted.


I’ here, of course, not just to be enchanted but to find out about the new scent he has created under his own name, Maison Francis Kurkdjian. The new fragrance- Aqua Vitae - was created as a follow up of sorts to the already successful Aqua Universalis, that is a very light, white bouquet of smells. Aqua Vitae is here to nod to Aqua Universalis, but also bring more depth to the scent once on the skin. It’s a bowl of fruit in comparison to a white bouquet. With lemon, mandarin, vanilla it’s as sweet as you would ever want a fragrance (aka, not too much) but not too sharp or musky that you can’t sit there smelling it for an hour on your skin (guilty).

The bottle is as luxurious as the fragrance, and mixes a proper, grounded scent with utter debauchery.

Aqua Vitae, 200ml for £175 // 70ml for £115



Words and photography- Emma Hoareau


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