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Celebrate with COS

COS are marking the launch of their Autumn-Winter ’13 tailoring collection with an exciting new campaign that celebrates the uniqueness of our personalities.

To help you embrace your own individuality, COS are also offering their menswear customers 20% off in selected stores and online on Thursday (September 12) in light of their new collection.

For the new campaign, an eclectic group of five men were photographed in the familiar surroundings of their home cities, completing their favourite pieces from the COS collection with one of their favourite things. Accompanying the campaign are small insights into each man’s life – the personal and professional, the past and present – to further celebrate the element of the personal whilst highlighting the diversity behind the collection:

Fredrik Paulsen set up his own furniture design studio in Stockholm after graduating from the Royal College of Art in London. His straightforward attitude toward design is seen in his pragmatic constructions and playful approach to typically mundane articles of hardware.

Fredrik Paulson

Charlie Porter is currently the men’s fashion critic for the Financial Times, having previously worked at Fantastic Man, GQ, The Guardian and The Times. Charlie is also the curator and writer of his own blog. A passionate East London gardener, he favours long-limbed plants including Hollyhocks and Verbenas.

Charlie Porter


Nacho Alegre is the creative director and co-founder of Apartamento, an independent magazine dedicated to everyday life interiors. Based in Barcelona, he also works as a photographer exploring playful precision in still life photography.

Nacho Alegre

Restaurateur David Waddington started out managing the Bricklayer’s Arms pub in East London during the mid-nineties. He then opened Bistrotheque in a converted warehouse with Pablo Flack. Together they went on to open a series of pop-up restaurants, including winter-themed Reindeer in 2006 and Studio East – over-looking the Olympic Park in 2012. Their latest restaurant, Shrimpy’s, can be found in a disused filling station in North London until next year.

nacho alegre
Zak Kyes is a London based graphic designer and the founder of design office Zak Group. Quintessentially known for his critical approach to graphic design, Zak’s work encompasses publishing, curating and site-specific projects for cultural institutions around the world. He is also a Lecturer and Art Director at the Architectural Association School of Architecture.

Zak Kyes

Don’t forget you too can celebrate your own personality in style this Thursday at selected COS stores across London. To find your nearest store, head here.


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