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Diesel to Turn Galeries Lafayette into Art Gallery

Diesel have unveiled plans to present a re-imagining of the legendary aesthetics of Galeries Lafayette, Paris, with a spectacular ten-day takeover of the space.

This will take place from October 14th – 24th and will see original artwork from crowd-sourced submissions on #Dieselreboot Tumblr, turning the iconic Parisian shopping destination into an immersive gallery of crowdsourced global Tumblr art. The showcase is curated by Diesel’s new Artistic Director Nicola Formichetti, and is the fourth mission from Formichetti to ‘Show me your artwork’, initiating the new phase of Diesel’s history.

Diesel are seeking submissions from a new band of creatives, breaking boundaries and making genre-skewing work that represents the new era of Diesel. Submissions to become part of the Diesel & Galeries Lafayette story can be uploaded at www.dieselreboot.tumblr.com.

- James Embiricos

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