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M.I.A. Launches Capsule Collection for Versus Versace

Yes, that’s right! The controversial (and Grammy-award winning) M.I.A. has released a capsule collection for Versus Versace, combining that ‘Bad Girls’ attitude with one of the world’s leading fashion brands.

The 19-piece collection features kaleidoscopic prints inspired by the bootleg Versace merchandise founded in London as a teenager. Versions of famous Versace emblems, from the Versace logo to the interlocking Greek key, are clashed together in graphic prints that – as you can tell – look pretty darn awesome.

The collaboration includes pieces for both men and women, from T-shirts and printed jeans to silk shirts, jersey dresses and military-inspired outerwear. The launch will be accompanied by images of M.I.A. and friends wearing the collection on East London markets, shot by Mexican photographer Jaime Martinez.

Speaking about the collaboration, M.I.A. said: “It’s always been part of the M.I.A. culture – to talk about bootlegs, and people that sell them or make them. When I was approached by Versace, it seemed like a good idea to take that and reverse the cycle. Versace designs have always been bootlegged, now it’s Versace bootlegging the bootleg for the bootleggers to bootleg the bootleg. This is to keep that cycle going.”

The collection officially goes on sale today and you take a look at the campaign video below:

- James Embiricos

M.I.A. x Versus Versace is available online and in selected stores now. Visit www.versusversace.com for more details.



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