Home // Fashion // Preview: Uniqlo collaborate with 10-gruppen AW13 OCTOBER

Preview: Uniqlo collaborate with 10-gruppen AW13 OCTOBER

Uniqlo have hitched with Swedish graphic design outfit 10-gruppen to create a gorgeous new collection in time for AW13.


10-gruppen’s specialty and penchant for bold and contemporary designs syncs perfectly with Uniqlo’s expressive philosophy, with the collection taking influence from a blend of Scandanavian and Japanese creative outlets in the form of stop-in-your-tracks patterns and imaginative prints.


Highlights of the collection are the playful and fun-loving yellow and black polka dot jacket, with the furry material adding a wholly different dimension to the tried and tested smooth-to-the-touch expectations we might have otherwise had. We need the plant-printed zipped hoodie more than we need to breathe.

- Luke Langlands

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