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Preview: The House of Peroni

Fashion photographer Miles Aldridge has taken inspiration from Italian director, Federico Fellini’s era defining film, 8 ½ to celebrate the opening of The House of Peroni. The House will be open for the month of November, bringing Italian style and creativity to London, with a focus on Italian contemporary film and fashion.

Italian Vogue photographer, Miles Aldridge, was inspired by a scene from the 1963 Academy Award winning film, originally featuring actress Sandra Milo, who he has replaced by Italian model Lorena Manelli. The model wears the latest collection by Italian fashion designer Antonio Marras with accessories by Simone Rainer.

The House of Peroni opens at midday on Wednesday 6th November and will be designed by award-winning architect and co-designer of the Enzo Ferrari museum, Andrea Morgante. The house features two beautifully designed bars, a luxurious cinema which will be screening Fellini’s 8 ½ as well as a series of contemporary Italian films. A number of other fashion installations throughout The House will allow guests to discover new wave Italian designers such as Arthur Arbesser and Fabio Quaranta, and the mesmerising video installation by artist Quayola.

Visit www.thehouseofperoni.com to find out more.

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