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Diesel Unveil the Nicola Formichitte #DIESELTRIBUTE Collection

You guys know Nicola Formichetti, right? The über-creative who’s worked with everyone from Lady Gaga to Vogue Hommes Japan; the visionary with somewhat of a Midas touch; and the man who is now Diesel’s artistic Director. Well, the creative mind has delved into the Diesel’s vast 35-year historical storehouse in Breganze in Italy and returned triumphant with this capsule collection, entitled #DIESELTRIBUTE: a collaboration which spans mens and womenswear, and is split into two tiers, denim and leather.


If that wasn’t inspiring enough, the entire collection is crafted and finished by hand, ensuring attention to detail remains at the forefront. Elements like the iconic archive patches and subtle references to Diesel’s Italian heritage really make this collection special, and as Formichetti himself says “it’s my homage to the DNA of Diesel.” We reckon it’s got a spot-on ‘90s vibe, and we’ve already got our eye on which bits we’ll be picking up in store. And about that – the wait is over and we can finally get our hands on this incredible collaboration, comprising of 11 pieces of apparel, 7 accessories and 4 intimate options.


Now, when you have a creative collaboration that verges on mind-blowing fashion overload, it all has to be reciprocated with an equally as gasping (in a good way, obviously) launch. You know, just to make sure collection gets the all-round treatment it deserves. Enter, British photographer Nick Knight and the team of new media creatives at SHOWStudio: Shot entirely on iPhone, the campaign focuses on the glitching capabilities and filters of today’s best in class photo and video apps. The campaign includes portrait and group shots of this new Diesel tribe, all while providing a detailed look at the #DIESELTRIBUTE products on offer. Take a look at some of the incredible shots below:




On the 8th November, Nicola Formichetti will be at the Diesel Covent Garden store in London from 4pm – 6pm for a meet and greet. Needless to say, make sure you head down to the store!


Prices for the collection start at £50 and the Diesel Tribute Denim Gilet costs £850

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