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Talent Emerging: Osman

It’s not every day that you come across an A3-size magazine entitled: Osman the collective essays and images – but that’s exactly what I found had landed in my lap a few weeks ago. British born, Osman Yousefzada is not an unfamiliar name to London or the fashion world in general. In fact, if you’re a Beyonce fan then you would still have the image of her rocking a chic monochrome jumpsuit at the Grammy’s last year – remember the one? Well, we have Osman to thank for that. We can also thank him for that tasteful Little Black Collection for Mango in 2008, which to the highstreets’ pleasure, rendered much critical acclaim and success.osman3

And Osman doesn’t just have the red carpet appeal. His well-cut clothes have proven their wearability for every day life; presented in a range of sizes and shapes to really fit the woman. Designing with precision and excellent finishing, the label continues to produce well-tailored garments for the well-heeled woman that are mostly always draped to flatter. For SS14, Osman opted for an East meets West theme – avoiding any clichés by using his inspiration loosely; structured silhouettes met delicate embroidery wrapped up to look somewhat sports luxey. In other words, the wearable collection will be seen on red carpets and at events to come.


As I flicked through the Collective, I came across acclaimed works of art; essays and conceptual editorials all bound under themes of submission, power and love. It was, in fact Osman’s collective of inspiration, led by the artists, writers and other creatives’ that influence him the most. With a range of accolades under his belt (receiving NEWGEN sponsorship three seasons in a row between SS07-SS08) Osman is very clear about the women that inspire him, and during a time where so many designers are thrown in our face left, right and centre, it is nice to gain brand perspective to learn that a real woman is at the forefront of the designer’s aesthetic.

- Hardeep Gill

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