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Preview: BWGH x PUMA AW13

French label, Brooklyn We Go Hard, have been collaborating with renown street wear brands since their birth in 2010. It was only a matter of time then, that founders David Obadia and Nelson Hassan would link up with PUMA, particularly as their love for the brand dates back to childhood. For the first collaboration, the ever-popular R698 gets a unique makeover that combines BWGH’s Parisian style with PUMA’s rich heritage. A technical backpack, taken from the archives, is reworked to compliment BWGH’s sophisticated look while maintaining PUMA’s sport element.

BWGH’s David Obadia directed the creative process of the collaboration and in the design it is clear to see his obsession for intense and pure colours. The collaboration takes inspiration from American painter Mark Rothko, who believed that colours were a true language and that is evidently imagined in the graduation of the deep blues for the BWGH x PUMA R698. The name of the whole collaboration – Bluefield – pays homage to his work.



The highly anticipated drop is avavilble now at www.bwgh.fr with the pack available instore on the 7th December from the finest retailers

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