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What Do You Stand For? Dr. Martens SS14

My first pair of school shoes were Dr. Martens—not that I understood the significance of the make back then, but they’ve always been a conspicuous piece of culture in the museum of my memory. I don’t know what my parents were thinking back then because I had a baseball jacket, a snapback, and an MA-1 jacket! The only genuinely unwitting hypebeast…

No doubt it’s the same for most children of the 90s, whose parents came of age when the skinheads,  scooter riders, punks, and New Wave musicians were all rockin’ some kind of Dr. Martens shoe. The brand has been appropriated and subverted by countless rebellious characters, subcultures and tribes, and so this summer’s SS14 campaign is all about documenting what the multifarious owners of Dr. Martens stand for. Check out the video below:

Dr.-Martens-SS15---Refined-(2) Dr.-Martens---SS14-Reinvented

drmartens.co.uk

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