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News: Magnus Carlsen & Lily Cole X G-Star Raw SS14

Chess and fashion are two things that aren’t normally associated. Yet, G-Star RAW have combined just these things form their SS14 campaign.  The campaign features hunky chess champion, Magnus Carlsen, and model/actor/academic/humanitarian extraordinaire, Lily Cole. Carlsen is the world’s top ranking chess player, and was grandmaster at the age of 13. Likewise, Cole came to prominence when she graced the cover of Vogue at just 16.

The video, called ‘The Challenge’, sees Cole and Carlsen flung at each other, almost battling like a live chess set, wearing the G-Star RAW denim collection.

There’s also a BTS video of the shoot, which is all rather exciting.

- Alim Kheraj



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