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News: Pharrell, Bionic Yarn and G-Star

As if Pharrell Williams wasn’t busy enough, you know, being the biggest pop star in the world and everything, he’s also the Creative Director of Bionic Yarn, the fabric and yarn manufacturer that uses plastic bottles to create ecologically minded textiles.

Now, as part of an extended collaboration Bionic Yarn has teamed up with G-Star RAW to create innovative denim created using recycled materials from the oceans. ‘RAW for the Oceans‘, which launches in August 2014, is only the beginning as G-Star will start to integrate Bionic Yarn into their existing product lines.

“Working with G-Star was an obvious choice,” said Williams. “They have a legacy of pushing the boundaries of fashion and denim forward. Bionic Yarn is a company built around performance, and denim is the perfect category to show the world what Bionic Yarn can do. Everyone has jeans in their closet.”

Why not have a watch at this video below which features Pharrell’s super smash, ‘Happy‘.

We seriously love Pharrell…

- Alim Kheraj



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