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News: Pharrell Williams for UNIQLO

Frankly, we’re not quite sure where Pharrell finds the time to eat, let alone put out an album and do a collaboration with UNIQLO. Yet somehow, the musical extraordinaire has managed to do both and the results are all sorts of amazing.  The UNIQLO UT SS14 is built up of around 35 themes and more than 1,200 colours and patterns in collaboration with Pharrell’s “i am OTHER” creative collective. The UT T-shirt range celebrates 12 years with revision being made to the body of the shirts, as well as an assortment of graphics. Pharrell’s “i am OTHER” collection will consist of men’s and womens T-shirts and caps. What’s more is that there will be an exclusive interview and commercial with Pharrell, that features a song from G  I  R  L, his new album (which is very good).

The collection launches in-store and online from April. A limited edition “Think Other” t-shirt will be available online from March 6th at 9am for the first 240 customers (so I’d set an alarm now, if I were you).

Pharrell’s new album G  I  R L is out now.

- Alim Kheraj



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