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Saucony x Solebox - Three Brothers Part 2

News: Saucony Originals & The Story of Running 1898-2014

Saucony have been crafting authentic running shoes since its inception in 1898. Originating from Saucony Creek, Pennsylvania, the brand has a huge history from producing the boots for the first American astronaut to walk in space and military boots for the American Army in WWII. What’s more, they created the trainers that Rod Dixon wore when he won the New York City marathon in 1983. To celebrate this illustrious heritage, Saucony have opened their first London store featuring a four week installation that celebrates the brand and their dedication to producing innovative and technical footwear.

6Situated at in the middle of London’s Seven Dials, the pop-up retail space will not only sell the shoes, but exhibit much-coveted archive pieces, some of which date from the 50s. It will give European consumers the first chance to buy collaborative pieces, as well as limited edition archive artwork.

The store is open now. Visit Saucony on Twitter or Instagram.

- Alim Kheraj



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