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Pharrell Williams by Shadi Perez

News: adidas Originals x Pharrell Williams

Two of our favourites converging is so exciting that it’s almost difficult to contain ourselves. Launching in summer 2014, adidas Originals and Pharrell Williams have teamed up for a collection that, so far, is being kept under wraps. In a first, adidas have teamed up with Pharrell, as well as his Bionic Yarn coming from The Vortex Project. The project takes plastic debris found in the oceans and turns it into yarn and fabric. adidas will be incorporating this futuristic and sustainable yarn into some of Pharrell’s upcoming adidas Originals products. Amazing.

Here’s what Pharrell had to say about the whole thing:

“Working with an iconic brand like adidas is such an incredible opportunity. From the classic track suit, to growing up in Virginia wearing Stan Smiths, adidas has been a staple in my life. Their pieces are timeless. This is an exciting partnership for both me and for Bionic Yarn.”

There is also a trailer for the collection, which features that hat:

The adidas Originals x Pharrell Williams collection launches in Summer 2014. Keep up with Notion for some Pharrell shaped goodness.

- Alim Kheraj



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