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News: Superdry at Snowbombing’14

As this year’s Snowbombing festival Apparel Partner, Superdry has not wasted their time idly. They have thrown the coolest party on the mountain – Arctic Disco – with a terrific line-up featuring Carl Cox, Rudimenral, Nina Kravitz and DJ Yoda, in a massive 6000-foot-high igloo.

Both MTV presenter Lilah Parsons and DJ B Traits wore signature Superdry items whilst on their duty of broadcasting the festival highlights. Amongst others spotted at Snowbombing wearing Superdry were Arctic Disco headliners Rudimental, Nina Kravitz, Carl Cox as well as Gorgon City.

Besides showing everyone how to party, Superdry also have debuted their new capsule collection of ski and snowboard wear – Superdry Snow.  Launching in stores in Autumn-Winter’14, the collection would feature both men’s and women’s items, crafted with care from technical fabrics, with awesome branding and eye-catching fluorescent accents.


-Lusia Zaleskaya

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