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News: Duck And Cover #ReadyForAnything

The Duck And Cover Spring/Summer 2014 collection embodies all that we love about this contemporary menswear fashion label.
Perfect for the British summer, industrial greys, nautical blues and military greens dominate the colour palette of the collection, whilst being in tune with its utilitarian and military vibe. These minimalistic colours provide a perfect background for the rich details.

As a contrast to this restricted colour palette, the collection also features World Cup inspired pieces that include training jackets and shorts executed in the bold colours of the Brazilian flag – yellow and green. And, of course, we would be delighted as ever with the great selection of denim pieces, this time with the ‘authentically aged’ twist.

The SS14 collection features pieces suitable for all sorts of summer activities, from the grey nylon hiking jacket with the oversized hidden map pocket, to an unstructured two-button blazer that is perfect for a night out. As Duck And Cover rightfully claim, they are #ReadyForAnything.

As for the #ReadyForAnything campaign itself, the news is also exciting. With its modified slogan, the campaign gives the friends of Duck And Cover an easy way to share their experiences on social media. Also, it’s enough to mention that the Ready For Anything Ambassador is the SBTV’s (the UK’s leading online youth broadcaster) director Liam Tootill – talented young entrepreneur, journalist and public speaker.
To say the least, together with Liam Tootill, Duck And Cover are indeed #ReadyForAnything.

To keep up to date with the course of #ReadyForAnything campaign, check out Liam Tootill’s blog, or follow the twitter updates @duckandcover_ and @LiamTootill, hashtagged #ReadyForAnything.

-Lusia Zaleskaya


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