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Idea on the rise: Converse Rubber Tracks

Financing the production of a body music to a great standard has never been an easy feat, with costs amounting to thousands quickly if professional engineers and studio spaces are hired to assist an act. For many artists, who do not necessarily have the facilities or production ability to avoid this, progress can be excruciating – today, the budget and time put aside for artist development by labels is very minimal, so a good standard of mixing and mastering can be a massive aid to attract the attention and consolidate the support of labels and publishers alike. Converse Rubber Tracks is among the first to address this issue.

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Launching in London with a residency in Haringey, Converse Rubber Tracks gives select local musicians the opportunity to record at a state-of-the-art studio at no cost whatsoever – the acts retained the rights to the tracks recorded too (something which would not ordinarily be the case). But that’s not all; while the recording time on offer was born out of the brand’s desire to give back to the global music community by assisting artists who may not have the means to make music otherwise, Converse Rubber Tracks is about to start generating exposure for the acts to come through the programme in London by hosting high-profile live events.

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To kick things off, on February 24th 2015, there will a free concert, headlined by BBC one to watch, Wolf Alice, at the legendary Haringey venue, The Boogaloo. Wolf Alice will be joined by Converse Rubber Tracks London artist Crows (who were hand-picked by Wolf Alice to support on the night).

 

Tickets are free. Apply for them here: converse.co.uk/rubber-tracks.

 

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Converse Rubber Tracks will take up its residency in London one borough at a time. After Haringey, the series will make its way to Ealing, Southwark and Tower Hamlets throughout 2015.

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The group who took part in the Haringey programme were hand-picked to record by a panel formed of NME magazine’s New Music Editor, Matt Wilkinson; the founder of London radio station NTS, Femi Adeyemi; and member of The Young Guns Network, Harry Balazs:

 

Piff Gang

Crows

Jay Prince

Haarlem Riots

Home Clouds

Desert Mountain Tribe

Rainbow Tiger

Gutshot For Broadway

Arctic Lake

Brey

 

There are also a string of handy tutorials and exclusives posted to the website. For instance,  Al O’Connell, who guided the ten artists through their recording sessions at Rubber Tracks London, shows us how to make sounds bigger with the re-amping technique in this video:

Make sure you keep an eye on the Converse Rubber Tracks London website if you’re an act based in London and you’d like to be involved. The band application button will be up and running soon.

https://www.converserubbertracks.co.uk/

 

 

 

Words: Alex Cheatle / @ZyraMusic



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