In 2009 the legendary Japanese sports heritage brand Onitsuka Tiger celebrate their 60th anniversary, a milestone of huge cultural significance in the native Japan. Learn more about this at www.onitsukatiger.com.

Above this, stretching across the page, you can see the delicious inside front cover gatefold advertorial we created for them to celebrate in Notion 41: on the left, a classic Onitsuka trainer showing the ravages of 60 years aging; on the right, that trainer reborn, looking forward to it's second life of the next sixty years.

Below, that aging process created in a loving little stop motion animation video, also available here if you fancy going viral and sharing it with your friends. To another great 60 years for Onitsuka Tiger from all at Notion!

 
 
Amazing.