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Pharrell: Behind the Scenes on our LA Cover Shoot

So I don’t know if you’ve heard or anything yet, but we’ve only got Pharrell on the cover of the next issue. I mean: Pharrell! Does it get any more exciting? Well, yes actually: while we were shooting him in a picturesque canyon in the hills north of LA earlier …



Ada + Nik: a dark matter menswear brand with a 70s punk twist

The identifier, ‘ancient ideals of masculinity fused with pre-industrial  silhouettes and the spirit of 70′s Punk’, is a testament to the intellect and social consciousness driving emerging London menswear brand, Ada+Nik. In less than a year, Ada Zanditon and Nik Thakkar have established an international rapport for pioneering their independent, …


The 90s are dead: long live the 70s!

Trade your beanies for fedoras, your cornrows for long, loose pigtails and your Air Maxes for cowboy boots, because S/S 15 delivers us the death of all things 90s and the beautiful, unexpected rebirth of the 70s. We’re still wearing fur jackets (because this is England), only now they’re shaggier …



Charli XCX – Doing It (ft. Rita Ora) [Official Video]

Looks ‘to obsess over’ in abundance – we love this new video offering from Charli XCX.…



Nicce London

We’re loving all things Nicce here at Notion. The emerging lifestyle label was established in 2013 and has quickly made a name for itself among streetwear enthusiasts.…


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Melissa Shoes Launches London Store

On Thursday 10th October, Melissa Shoes opened its first international flagship store in Covent Garden. This is the label’s second ever boutique outside of Brazil following the success of Galeria Melissa New York.…


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Zeynep Kartal Spring/Summer 2015 collection

Inspired by the beauty of an English country garden, Zeynep Kartal’s SS15 collection ‘Efflorescence’ captures the beauty and femininity of her signature style.

Known for her passion to design empowering clothing, Kartal began designing at the tender age of 10 when she attended the local sewing class. Making clothes for …


Asli Polat sketch

ASLI POLAT Spring/Summer 2015 collection

New York designer Asli Polat presented a new direction in her Spring/Summer 2015 collection for London Fashion Week.

Her SS15 collection has been branded as a new take on sports-luxe. Tailoring designed for the athletic woman, the designs were a mix of technical fabric and modernised silhouettes that still managed …



Filling Pieces Autumn/Winter 14

For Autumn/Winter 14, footwear label Filling Pieces introduces new models and fabrics to ever-expanding line up. Founded in 2009, the Dutch label bridges the gap between high street and high-end trainers – offering exceptional quality at affordable prices.

The latest collection is a feast for the eyes, not only from …


Emma Shipley

Emma J Shipley AW14

2013 WGSN Emerging Fashion Brand winner Emma J Shipley has released her AW14 collection, inspired by polar expeditions of great explorers, Scott, Shackelton, Peary and Amundsen. The label launched in 2012 during London Fashion Week – pretty amazing considering Shipley had only graduated from Royal Collage of Art a year …