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Groomed: Aedes De Venustas Luxury Fragrances

Aedes De Venustas, meaning ‘Temple of Beauty’, is one of the finest perfumeries in America. Based in Manhattan, New York, Aedes de Venustas introduced the world’s best luxury fragrances into the US market and is an A-lister-frequented store. Now, AdV is making a move on the UK market with it’s …

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Shoot: Turquoise Youth

Having been inspired by the incredible creativity of London’s menswear designers at the last London Collections: Men back in June, we thought it was time to see if the other creatives in our city were up to the same standard. We challenged some of youngest contribs ever: Notion staple, LCF …

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Aerin holiday collection

BEAUTIFY: Aerin

The days are becoming shorter, the nights are feeling longer and we’ve started to see the first hint of snow… this can only mean one thing, the Festive Season is upon us. (Yup, I said it.) With the Christmas countdown kicking in, our social calender is on the up! Christmas …

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BEAUTIFY: Willow Organic

Organic. It makes everything seem a little on the poncy side doesn’t it? Organic coffee, organic carrots… Can you really tell the difference? Probably not.

However with Organic skincare- it’s a different story. You can tell a difference: your skin shows it to you. And that’s a big thing for …

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The Modern Man: METROSEXUALITY

When we think of fashion, we think of eccentric style choices and vivid sartorial self-expression. Well, if you’re a woman that is. Compared to its female counterpart, menswear is often tame in comparison. Aside from sharp tailoring and blue denim, the world of menswear is one which has been stuck

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BEAUTIFY: In the name of Love

Love must be in the air- we’re almost half way through February and whether you’re a lover or a hater; V-Day cheese will arrive this week, along with puppy-dog eyes, endless bouquets and bad rhyming.

It’s a mixed bag of feelings for me, although I have someone to ‘celebrate’ with, …

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Groomed: Swell Hair care

For this week’s Groomed, up on the judging block is a new three-step hair care system by Swell. Designed for fine, limp and thinning hair, Swell claims to offer immediate volume, improved hair growth by up to 93% and hair loss reduction by up to 50%. The nutrient-rich, minimum 97% …

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Photoshoot: Bloom

In a bid to self-prophesy some better weather, we asked up and coming photographer Hype D to shoot a shoot that’s got that summery vibe. We’re quite confident this sun dance will invoke the sunshine we’ve so sorely missed… and anyway, there’s only a few weeks of winter left now! …

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Shoot: Spring Dawn

Spring’s cold and tumultuous temperament can have a disastrous impact on our souls. The constant flux between glimmers of summer and relentless rainfall create an imbalance that can’t be explained away. Exemplifying the dawning of spring, Sasha Hitchcock took the darkness and juxtaposed it with the light fashion of the …

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Groomed: Manscaping– Shaving your pubic hair

Men everywhere are picking up their razors and daring to go bare.

The Clean Sweep trend seemed to come out of nowhere, after having started to notice it myself, then hearing friends comment, it became clear that manscaping for the modern gent was becoming far more than maintaining the garden …

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