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Shoot: Distortion

Blurred ghostly silhouettes, twisted shapes, bleak, cold, subdued colours, misleading shadows… Our latest shoot by the brilliant stylist Connie Chamberlayne and photographer Russell Higton leads you to doubting what you see and leaves you feeling thrilled, albeit somewhat uneasy. Skilfully distorted images have an eerie magnetism, making the viewer  fascinated …

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BEAUTIFY: A new kind of Pastel Locks

Pastel hair, pastel clothes, pastel nails… It seems over the past few seasons we’re happy to take up just about anything that lets us pay year-round homage to Easter and crayons.

Pastel hair took off on tumblr a couple of years back when people realised they could make just about …

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Shoot: Breaking the Mould

Acidic colours, bold makeup, massive jewelry, phenomenal outfits, and – on top of all that – the images move?! Our latest shoot by the talented crew of the photographer Edmund Fraser and stylist Rhona Ezuma is, indeed, breaking the mould of what you might have seen before in terms of …

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BEAUTIFY: Relax, DO do it

That’s right- you’ve got to relax. Whether your work life causes you stress, your relationship… or your just experiencing an alcohol induced anxiety attach: you have to unwind. Take time for yourself, breathe properly and get back to the real you.

The best place to do this? In a bath …

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BEAUTIFY: Au Naturelle

With the surge of all things natural and organic in fashion, food and even furniture, it seems only natural (ahem) that beauty follows suite. The main issue with products full of chemicals is that anything you put on your skin (or even your hair!) is absorbed into your blood stream …

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Groomed: How to look after your beard

Struggling to find the right beard care advice? Follow this week’s Groomed guide and you won’t be left scratching your chin.

Beards are the ‘it’ men’s accessory, I know it, you know, everyone in Shoreditch does for damn sure and they aren’t going away.

We love a good beard; for …

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Shoot: Curtain Call

Here at Notion we aim to bring you the best. You deserve it. This week, we’ve got a delectable shoot inspired by the theatre.The lights have gone down, and the audience is applauding. Fashion is ready to take to the stage. Do you hear that boys? It’s time for your …

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Talent Emerging: Deepa Gurnani

We all (us girls) like a sparkly bit of embellishment at somepoint, so when I discovered accessories label Deepa Gurnani – think statement headbands, earrings and necklaces – I was grateful to see a unique idea come into fruition. The duo behind the label, Deepa and her husband Jay

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Shoot: City Boys

The metropolis is a place full of the unexpected, and within each cosmopolitan area boys appear in various guises. Whether it’s the workers uniform of a suit and necktie, the boys in blue, or those interspersed amongst the urban jungle, there are specific looks for each. Our latest shoot explores …

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Talent Emerging: Charlie May

Charlie May is the epitome of a modern day designer. Fully engaged with social media – check her Instagram out as soon as you finish reading this – May’s approach to design is one not-so-behind-the-scenes and that’s what I love about her. Business savvy – she launched her own E-commerce

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