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Shoot: Turquoise Youth

Having been inspired by the incredible creativity of London’s menswear designers at the last London Collections: Men back in June, we thought it was time to see if the other creatives in our city were up to the same standard. We challenged some of youngest contribs ever: Notion staple, LCF …

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The Modern Man: METROSEXUALITY

When we think of fashion, we think of eccentric style choices and vivid sartorial self-expression. Well, if you’re a woman that is. Compared to its female counterpart, menswear is often tame in comparison. Aside from sharp tailoring and blue denim, the world of menswear is one which has been stuck

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Photoshoot: Bloom

In a bid to self-prophesy some better weather, we asked up and coming photographer Hype D to shoot a shoot that’s got that summery vibe. We’re quite confident this sun dance will invoke the sunshine we’ve so sorely missed… and anyway, there’s only a few weeks of winter left now! …

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Shoot: Curtain Call

Here at Notion we aim to bring you the best. You deserve it. This week, we’ve got a delectable shoot inspired by the theatre.The lights have gone down, and the audience is applauding. Fashion is ready to take to the stage. Do you hear that boys? It’s time for your …

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Good For Nothing Clothing Hero

Good For Nothing Clothing

Founded in 2011, upstart brand Good For Nothing is built on the idea of success and greatness coming from underrated beginnings.

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Halal, is it meat you’re looking for?

Who would have thought that it was possible to eat mouthwateringly delicious, locally sourced, slow cooked meaty BBQ goodness while drinking one of Sailor Jerrys’ refreshingly cool spiced rum cocktails AND getting a wet shave by the top barber boys from AONO? This unbelievable combination might just have topped steak …

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In Focus: Dragão Fashion Brasil

Brazil is, as you might expect, a paradise. Hundreds of miles of golden beaches, jawdropping mountains and jungle, a Latin atmosphere in a tropical climate and of course, the most beautiful people in the world. But what if its growing fashion industry? If you’re a regular reader of industry insider’s …

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Shoot: Say It With Shirts

Slogan t-shirts are back. Not the kind of rubbish ones that you used to get from the high street with misogynistic slogans on the front, but chic ones in luxe fabrics with oblique phrases. Our Fashion Editor Seb Law teamed up with brilliant up-and-coming photographer Nick Shand for this series …

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News: Duck And Cover #ReadyForAnything

The Duck And Cover Spring/Summer 2014 collection embodies all that we love about this contemporary menswear fashion label.
Perfect for the British summer, industrial greys, nautical blues and military greens dominate the colour palette of the collection, whilst being in tune with its utilitarian and military vibe. These minimalistic colours

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In Focus: Hawes & Curtis

If you’re a young professional, then a good shirt is the mainstay of your wardrobe. Whether you wear it with a jacket and tie, one button undone and the sleeves rolled up or with the eternally-cool ‘air tie’ (for the uninitiated: top button done up, no tie), a good …

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