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News: Eye Respect Sunglass Bar and Customisation Programme

Today marks the kick-off of the Summer-long sunglass bar installation at one of London’s premier stores – The Shop at Bluebird – brought forward by the British eyewear brand Eye Respect. The iconic brand of sun and optical eyewear combines best of the English and Italian design and manufacturing …



News: Duck And Cover #ReadyForAnything

The Duck And Cover Spring/Summer 2014 collection embodies all that we love about this contemporary menswear fashion label.
Perfect for the British summer, industrial greys, nautical blues and military greens dominate the colour palette of the collection, whilst being in tune with its utilitarian and military vibe. These minimalistic colours



News: Billionaire Boys Club Spring 2014 Collection

The warm sunny weather is almost upon us (oh, not soon enough, for sure!), and it’s time to update the summer wardrobe. The Spring 2014 Collection pieces by Billionaire Boys Club constitute that perfect addition to your summer attire.
Amongst others, the collection features the Penant t-shirt, and Europe exclusive …


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News: Palladium Boots Explorer Series

What is the better way to showcase the quality of the footwear you produce than having people actually wear it and walk about, exploring the undiscovered places in their cities? Undoubtedly, there isn’t one.
Palladium’s Spring 2014 creative marketing campaign ‘Palladium Boots Explorer Series’ is exactly about that. Starting …



News: Percival Poster Hunt

Who doesn’t love competitions and scavenger hunts? We doubt such people are real. Since we’ve established that, get excited for Percival Poster Hunt!
Across three spring weekends, 26th-27th April, 3rd-4th May, and 10th-11th May, Percival are going to be running …



News: Adidas Consortium x UNDFTD x NBHD

This season, two of long-term adidas partners, Neighborhood and Undefeated, came together to bring us a luxurious new collection. The collection consists of two different models of shoes, Micropacer and Official Mid 80s, as well as two t-shirts.

Combining Undefeated’s fashionable athletic approach and Neighborhood’s bold use of graphics, …



News: Hentsch Man x Mulo x Castañer

It’s spring, the season of romance, and love is in the air. Apparently, even the shoes are falling in love this time of the year.
This season, Hentsch Man have collaborated with two footwear brands – Castañer and Mulo – to create a collection of stylish shoes (desert boots and …



News: Superdry at Snowbombing’14

As this year’s Snowbombing festival Apparel Partner, Superdry has not wasted their time idly. They have thrown the coolest party on the mountain – Arctic Disco – with a terrific line-up featuring Carl Cox, Rudimenral, Nina Kravitz and DJ Yoda, in a massive 6000-foot-high igloo.

Both MTV presenter Lilah Parsons …



News: Fred Perry x Central Saint Martins Project

An exiting opportunity opened up for 150 fashion students – participating in a two-week long subculture themed project – thanks to Spring/Summer’15 Fred Perry partnership with Central Saint Martins (University of the Arts London). Central Saint Martins is one of the best arts and design educational establishments with amazing …



News: Nike Introduces Nike F.C.

As the world is in gear getting ready for the World Cup this summer, Nike has found their own way to mark the occasion. Celebrating the two decades of quality football and the famous motto ‘Sem Risco náo há Vitória’ – ‘Without Risk There Is No Victory’, honouring and inspired …