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Shoot: Spring Dawn

Spring’s cold and tumultuous temperament can have a disastrous impact on our souls. The constant flux between glimmers of summer and relentless rainfall create an imbalance that can’t be explained away. Exemplifying the dawning of spring, Sasha Hitchcock took the darkness and juxtaposed it with the light fashion of the …

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Shoot: Blackboard Jungle

When you were at school were you the naughty one? Were you part of the group that would play pranks, crack jokes and generally lark about? Our latest shoot by Ben Breading explores these themes while paying homage to the iconic motion picture, Blackboard Jungle. Often cited as a …

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Shoot: Distortion

Blurred ghostly silhouettes, twisted shapes, bleak, cold, subdued colours, misleading shadows… Our latest shoot by the brilliant stylist Connie Chamberlayne and photographer Russell Higton leads you to doubting what you see and leaves you feeling thrilled, albeit somewhat uneasy. Skilfully distorted images have an eerie magnetism, making the viewer  fascinated …

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Shoot: Breaking the Mould

Acidic colours, bold makeup, massive jewelry, phenomenal outfits, and – on top of all that – the images move?! Our latest shoot by the talented crew of the photographer Edmund Fraser and stylist Rhona Ezuma is, indeed, breaking the mould of what you might have seen before in terms of …

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Shoot: Curtain Call

Here at Notion we aim to bring you the best. You deserve it. This week, we’ve got a delectable shoot inspired by the theatre.The lights have gone down, and the audience is applauding. Fashion is ready to take to the stage. Do you hear that boys? It’s time for your …

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Shoot: City Boys

The metropolis is a place full of the unexpected, and within each cosmopolitan area boys appear in various guises. Whether it’s the workers uniform of a suit and necktie, the boys in blue, or those interspersed amongst the urban jungle, there are specific looks for each. Our latest shoot explores …

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Shoot: Alter Slut

“I am the hidden son of the Addams Family ” – Achraf Amiri

Young creative minded person who loves to express himself in various artistic ways.

Inspired by the fashion and by the world around him. Amiri interpret always his works with the self-reflection. Going on the macabre to the …

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Shoot: Who’s the Boss?

Feeling a little down and insecure? Well, then hopefully our latest shoot by talented photographer Jemima Marriott and stylist Victoria Gregory will inspire you to let your inner badass out and show everyone who’s the boss! With its risky, daring and seductive glam rock and rock’n’roll aesthetic, this shoot has …

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Shoot: Lady Luck

Broad shoulders, jutting collar bones and long, accentuated limbs. This shoot by photographer Dhanjal and stylist Saretta Orsini is all about the sophisticated elegance found in loose tailoring – shapes that skim over the body for a striking silhouette – with a modern twist. All tied up with a severe, …

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Shoot: Say It With Shirts

Slogan t-shirts are back. Not the kind of rubbish ones that you used to get from the high street with misogynistic slogans on the front, but chic ones in luxe fabrics with oblique phrases. Our Fashion Editor Seb Law teamed up with brilliant up-and-coming photographer Nick Shand for this series …

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