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We Heart Holly Blakey for Dior

Holly Blakey is our dreamgirl director/choreographer du jour. She’s done everything from Florence to Gucci, and for the recent Dior Poison Club campaign she not only choreographed the uhmazinung main video with Camille Rowe but also did a series of dance tutorials too. Watch the hero and then learn to …


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We Heart: All-Nighters

Versace’s collaboration with NOWNESS for SS17 sees director Ian Derry radically interpret the all-nighters we’ve all been on as a powerful abstract tale of young love. Will they, won’t they? It doesn’t matter, what matters is being in the moment. A love story told through dance. Watch and love.




Actually Good Fashion Films: Petra Collins & Gucci Special

We can’t think of a more perfect match up than Alessandro Michele’s reinvigoration of Gucci and the imagination of super-young It-creative (cre-IT-ive?) Petra Collins. Feast your eyes on the best of the marriage of minds here:

Fall Winter campaign

Spring Summer eyewear


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Actually Good Fashion Films: Wes Anderson for H&M

Actually Good Fashion Films is part of an occasional series where we like to highlight internet hashtag content which is above average, ie effort has gone into it and that effort has not been wasted. (See also: Actually Good Music Videos.) For this installment, please feast your eyes on everyone’s


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Actually Good Fashion Films: The Tale of Thomas Burberry

Actually Good Fashion Films is part of a masterbrand where we highlight above average bits of luxury branded content, music videos, etc, which are better than one would normally expect. In this particular instance, we would like to draw your attention to Amy Winehouse hagiographer and noted documentarist Asif Kapadia’s …


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Actually Good Fashion Films: Spike Jonze for Kenzo

Actually Good Fashion Films is part of an occasional ‘cross-vertical’ series in which we highlight hashtag content which exceeds expectations. For this installment, former music video maker and Coppola clan associate Spike Jonze delivers a magnificent dance film ‘inspired by the DNA’ of Kenzo’s new fragrance. Enjoy the madness.



News: Kit Neale AW14 video

We’re huge fans of Kit Neale here at Notion. We’re enthralled by his playful humour and ability to take London living and illustrate elements with panache creating statement pieces that are dripping with relatable references. For Autumn / Winter 2014, Kit is going it alone, having presented the collection at …



News: Linda Farrow x Selfridges

Linda Farrow have announced an expanded boutique on Selfridges’ ground floor. The space features a Linda Farrow showcase (of course), but also pop-up spaces and installations created in collaboration with the British Fashion Council to celebrate London Fashion Week A/W 2014. For the first time there will be a live-stream …



AllSaints Autumn14 Collection and Film

Today sees AllSaints’ return to NYFW with their Autumn 2014 presentation. However, this time they’re doing it differently. Inspired by the streets of East London and their plethora of adverts, posters and art, AllSaints have presented Rip It Up, a multimedia experiencing with 60ft video installations and immersive audio …



Video Premiere: $inful with NYMPHA’s new $in City Collection

Following the long awaited photo campaign for NYMPHA’s new collection $IN CITY, we present you a super hot video from the very talented film makers Jack Wells, Sam Hiscox & Maddie McNicholas. This video to me is like a  Fear and Loathing but for the seriously stylish and …