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Fashion Film: On Shoot with Notion

Fashion Film: On Location with Notion

Ever wondered what goes on behind the scenes our high fash editorial shoots? Yeah you did. Asides from our stellar music interviews, our shoots our something we’re pretty proud of. We’re all about sharing the behind the scenes banter so here you have it. Our resident fash go to guru …

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Ilse Jacobson

Ilse Jacobsen Rub & Rain

Get ya wellie boots out for the lads. Ilse Jacobsen throws in her two cents to festival footwear with her Rub and Rain outerwear collection.

Hailing from the seaside town of Hornbæk, Denmark Ilse gets her inspiration bites from the natural and raw beauty of her surroundings.

Made for rainy …

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Negarin, It’s best described on Film.

The main driving force behind label Negarin is its luxurious wearability. Nothing illustrates that more than seeing the clothes in full action on film. Negarin’s fashion film shows a woman, starting her day moving and living in the collection.  All set at a New York hyper pace.

Negarin had it’s …

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fh

Fashion on Film: Flik Hall AW12

For AW12 it seems designers and labels are turning to other media  to further explain the ideas behind their collections. London Fashion Week saw many designers choosing to show fashion films instead of shows or presentations (for which we excitedly grabbed the popcorn). Film seems to add to the story …

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farrell

Welcome Spring with Farrell’s New Collection

You must’ve felt it this week: the change in the air, the blue skies, the gorgeous sunsets. Not having to immediately reach for a hat and gloves of a morning. Yep, seems like Spring is well and truly in the air (watch us eat those words once the snow starts …

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Fazer, Zara / Vauxhall at W hotel, London - Director Jak Frsh

Vauxhall Fashion Scout presents ‘Conductivity’- A James Small AW2012 film

With his passion for creativity and cutting edge design, London College of Fashion graduate James Small gets electric this season collaborating with Vauxhall Fashion Scout to create the striking new fashion film, ‘Conductivity’, directed by Jak FrSH and styled by James Small, ‘Conductivity’ showcases James’ AW2012 collection and celebrates Vauxhall …

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The Voice of SS12: Dunhill

The summer of London’s 2012 Olympics is not long upon us. For the dwellers if London, July and August’s forthcoming games seem like a haze of downright hassle- too many people, hotter and even fuller tube rides, longer queues (my stomach is churning). No at Notion we are not fans …

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sorel

Sorel: Apres Anything

Going skiing this winter? Got your apres-ski boots ready? No?

Then not to worry, whether you are going skiing, and you don’t have your boots, or you’re not going skiing. Sorel have just unveiled their Winter collection of “Apres-Anything” boots; the perfect winter boots which will keep your totsies warm …

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schwab

What and who’s in Fashion Next?

W Hotels have teamed up with Marios Schwab to create a documentary about London Fashion and it’s new designers. Serving as a platform, Marios Schwab and Jenne Lombardo, the Global Fashion Director of W Hotels, have chosen three up and coming British designers to feature.

Craig Lawrence, Fleet Ilya and …

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Dr. Martens and Agyness Deyn

Few brands stay with you as long as they ought to. Over the past 50 years, Dr. Martens haven’t compromised versatility, style or function or their originality of self-expression and creativity. German inventor, Dr. Klaus Maertens, primarily invented the air-cushioned boots and shoes to provide additional support for his broken …

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