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| Hot tips for hipsters |
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| 14/08/2007 |
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 Introducing New Era LDN. We have proof that calling our hometown LDN in conversation with foreigners will rile them, so desperate are they for a piece of our cool. I mean, dude, we’re so cool.
As, of course, is New Era. But you know this. If you consider yourself sorted, you’re already quite rightly stoked that LDN is going to have the largest available collection of New Era headgear in the world, with over 50 percent of them exclusives, as well as the Marvel and DC Comics ranges featuring Spidey, Bats and Supes. When we mentioned the New Era store-launch to Dizzee, we thought we were going to have to make him put it away, so excited was he.
  Weller
From being unable to afford Ben Sherman threads as a nascent scenester, to heading up his own shirt design via a hit or two with The Jam (just a band), Paul Weller has had a close kinship with the brand. Introducing ‘Candy,’ a British-made, sweetie-striped buttondown shirt according to the frontman’s exact specifications: from cuff size and fabrication to colour ways. Move over, rockers and stand up mods! If you’re keen you’ll swipe 1 of 100 numbered and boxed collectors’ shirts at Ben Sherman’s Carnaby St store (£120, available now). Those with their fingers not quite on the (chocolate) button can still get a sugar rush – Weller’s main line (£55) shirts carry all his signature mod-style features and are available in selected stores. Lick it up, baby, lick it up...
 From dressing Wild West American cowboys way back when to being the first brand to style The Beatles in an ad campaign (collaborating with the creators of the motion picture ‘Help!’ in 1966), Lee Jeans has done denim proud. Its first zip-fly jean
(101Z) and slim fit jacket (101J) were the authentic pieces the Fab Four flexed: a cowboy quad from the rugged plains of Liverpool, how apt! Now we too can rock (n
roll) a bit of cowboy cool; happily, Lee Jeans have distributed 1001 of each of the pieces across their stores, for us to lassoo into our wardrobes and wish lists. Made from left-hand twill denim woven on old American narrow looms, this is a jeans n jacket combo where credibility comes stitched in. Lee has priced the limited edition pieces at £155 and £175 respectively. Perfect for hard days and nights...
 Devilish designers Whipping Floyd have come up with a T-shirt collection to see you through a suitably debauched summer. The ‘7 Deadly Sins’ line features one tee for each of the sins, with this illicit tribe each affiliated to a colour and, quite randomly, an animal. What’s more, on the reverse of each T-shirt a suitable punishment for the particular sin is inscribed. Gluttony, symbolised by the pig, will land you a force-feeding of rats, toads and snakes, while lust, here beefing out a cow, carries the retribution of being smothered in fire and brimstone. Check out WWW.THE-7-SINS.COM to see which tee best suits your dark side. Wickedness!
Freshly squeezed
East London is already like one interminable extreme catwalk, the willfully whacky zone where deadly serious bright young thangs road-test their latest self-styling. Stroll down Brick Lane on a Tuesday afternoon and you can be sure to catch at least three pairs of neon love bugs, the occasional strappedon electric fence and an off-putting array of rainbow spandex. Where better than here to celebrate and showcase fresh fashion talent? FasChion has been devised to do just this, embracing unknown designers and flinging them a platform to wow us upon.
Creatives and curators, head to
 http://www.fasChion.com to book yourselves in for the ultimate summer uber session. |