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| THE RAGE INTO SPRING featuring THE CRIMEA and THE CLIK CLIK, April 16th, Cargo |
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| 03/04/2008 |
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 Flag bearers of music for the older gentleman and gentle-lady, All The Rage is back with a whole host of top events showcasing the best in ‘non-teeny-bopping-Indie’ music.
Rather than showcasing the commercial spiel that every “oh so cool” 13 – 18 year-old is listening to, All The Rage’s core lies in the depth and “rough-around-the-edge” virtuosity of its music. Anyway, the majority of gig-goers are aged between 45 and 54 according to the stats... So there!
With ‘All The Rage’ we’re talking bands and artistes that the audience can appreciate for far more than having a pretty face or a double-barreled name. In a nut-shell All The Rage showcases bands before they hit the mainstream – kicking off with ‘Rage Into Spring’ at Cargo on April 16th, featuring Hadouken!’s best mates and tour buddies, The Clik Clik, and Camden post-punk outfit The Crimea. Oh, yes!
The Clik Clik will be joined by up-and-coming acts ‘Tom Hatred and The Angry Band’ and James Yuil for the Cargo event, which is set to include some bloody great surprises. Trust us; believe us; take our word when we say; Father Christmas just came early! Dirty old sod…
All The Rage offers a far more mature environment for the audience; with an all-inclusive ticket you’re treated to a complimentary (free) bar and five star food. Oh, and there’ll be Krispy Kreme doughnuts on offer too! Mmm… doughnuts!
Of course, The Crimea are the most exciting addition to the line-up. First single ‘Lottery Winners on Acid’, taken from their debut album Tragedy Rocks, was Colin and Edith’s ‘Single of the Week’ back in 2006; whilst new single ‘Loop a Loop’ was used on the Trident Gum advert and has been remixed to the point of near exhaustion. Not in a tiresome way, but in the sense that it’s that bloody brilliant!
The way that All The Rage operates is to offer older music lovers a membership. It’s sort of like a season ticket in football, only far cheaper and with the added bonus of free booze and food and other wee treats that are all too rare in the ‘oh so’ commercial music industry…
Because it’s an exclusive over 18 event, we can be trusted not to drink too excessively, right? Anyway, the whole membership shebang is a means of creating a ‘Rage’ community, with a website offering a members only section containing exclusive downloads and the like. It’s all very exciting.
The other All The Rage events will be taking place on a seasonal basis. July 2nd will mark ‘The Rage On In Summer’ event, October 8th will mark ‘The Rage Through Autumn’, and December 11th will mark ‘The Rage Out In Winter’. Oh, and they’ll also be holding ‘The Rage At The Race’ during the weekend of 24th – 25th May which, in case you’re not clued up on ye ‘ol Formula One, is the weekend of the Monaco Grand Prix! Yep, we’re talking a series of top events! Live! In Monaco!
Tickets for ‘All The Rage’ started selling before the line-up was even revealed following it’s success last year, which hosted the likes of Dirty Pretty Things, The Rumble Strips and the Young Knives. Saddle up, strap up and rev up your engine, because you’re gonna have to be quicker than Lewis Hamilton on the Monza straight if you want a ticket! It’s all the rage you know?
The Rage Into Spring
Cargo
83 Rivington Street
Kingsland Viaduct
Shoreditch, London
EC2A 3AY
Visit www.therage.tv for further information… |