01/10/2008
We’re living in a café culture; a culture of sausage eggs and bacon (thrice) and doner kebabs (thrice times three). Usually followed by a tub of Haagen Dasz, a family sized coke and four tubes of Cheese and Onion Pringles. Oh, what woe! Trouble is, that getting fit is so ruddy boring. It’s like a Sunday afternoon, when you’re two weak to write, there’s nothing but rubbish on TV, you’ve got a tedious family meal to attend, you’ve been banned from drinking because you were on the lash the day before and… and… and…
Enter Sony Ericsson’s Run To The Beat, which aims to make exercise interesting by adding 30 bands and artists into the equation. It’s for charity as well, so, you know, it’s basically the best idea since I considered handing in my notice.
Run To The Beat is a half marathon, taking place in London this Sunday (October 5th). When the runners reach one of 16 points, they’ll hear some tippety-top, with some extra topping of top, live music playing. It’s kind of like a festival, only across half of London and without everyone getting tanked-up and bedding strangers.
The event has been organized with Sony Ericsson’s partner, City Showcase, whose previous events in the capital include the London Music Festival, where the likes of Amy Winehouse, Hot Chip and Keane played.
As well as acts that people instantly recognize, upcoming bands from around the nation are also going to perform. This includes the genre-bending upstarts, Imperial Leisure, who consist of 2 MCs, 1 singer, a Rhythm section and a Brass section. The band - who merge ska, rap and rock, have gained plaudits from the likes of XFM and Radio1.
In a scientific twist, the tempo of the music is to be governed by Brunel University Academic, Dr Costas Karageorghis, who has over 20 years experience researching the link between sport and music. “We have been examining the demographic profile of athletes very carefully,” explains Dr Karageorghis, “to ensure the selection of live music acts span age groups and genders to provide motivational music that will inspire runners as well as spectators.”
The unfortunate thing is that Run To The Beat has already sold-out. Boo and Hiss! But don’t go lynching us for failing to bring news to you sooner; for you can still get involved and raise money for charity, including official charity partner Leukaemia Research.
For further information, including how to get involved and a map of the Run To The Beat circuit, visit runtothebeat.co.uk
Oh and taking to the main stage of Run To The Beat, at around 1300 hours, will be Trash Fashion, who have been causing quite a stir in the underground press of late (apparently). The band won a competition in Super Super magazine to play at the event.
Confirmed Acts
The Auto Dropouts
Rob McCulloch
Von Kleet
Temposhark
The Kits
Red Blooded Women
Conrad the Scoundral
Les Oeufs
Pinstripe
3am
Narration
Freerun
Mr Derry
Imperial Leisure
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