 28/10/2008 Get this: Israel’s most iconic singer-songwriter, Aviv Geffen, wants to work with YOU! Okay, maybe not you and maybe not you; but maybe you and you and you. You know who you are! Those with a talent for directing videos; those who fancy themselves as a stylist; those who are pretty handy at the graphic design shebang.
But first: “WHO IS AVIV GEFFEN?” For those that don’t know, Aviv was born into one of Israel’s most prestigious families but he wasn’t really like other kids. By 16 he became the first person in Israel’s history to give national service a two-fingered “F**K YOU!” inspiring many Israeli youngsters to do the same. ROCK ON!
He then turned his hand to the pop-rock game and started dressing like an Israeli Gary Numan…
And to give you an idea of how huge Aviv’s reputation is, Lou Reed and David Bowie are reportedly admirers, in native Israel he outsells U2, and according to Forbes magazine he’s the “MOST POWERFUL NAME IN ISRAEL’S ENTERTAINMENT INDUSTRY!” In a nut-shell, he’s quite a guy, and he’s preparing to release his first English spoken solo album, very, very soon.
Rather than saying “Hey, I gotta do this thing the way everyone else does this thing”, and roping in the top video directors, stylists and sleeve designers for his trip to UK shores, Aviv wants to give hot new talent a chance to help him make it big. Basically, it’s another “F**K YOU!” Only this time it’s a f**k you to the music industry.
Alas, there will be 3 winners in Aviv’s F-Gen campaign:
The Video Director will win £8,000 and will also receive a £10,000 budget to create the music video for ‘It’s Alright’, the next Aviv Geffen single.
The Stylist will win £3,000 andwill also receive a budget of £5,000 to style Aviv’s clothing for his 2009 upcoming headline tour.
The Designer will win £2,000 and will also receive a budget of £3,000 to design the artwork for digital and physical packaging for Aviv’s album and next
The F-Gen competition is open from now until December 31 st. To register CLICK HERE!
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