The launch of Southern Comfort's summer activity took place at an exclusive private villa, 20 minutes from the hustle and bustle of Ibiza town on June 13th. The event showcased the sights and sounds of New Orleans, the home of Southern Comfort, complete with Mardi Gras masks and period costumes.

As the sun set and the guests arrived, the party really got into full swing. Lords of the leftfield, Coldcut, Rob Da Bank, Alice Russell and TM Juke all played while those in attendance were served Southern Comfort cocktails and Creole food. Speaking of guests, the party was not short of a celeb or two with Erick Morillo, Jesse Metcalfe, James Blunt, DJ Yousef, Adam Freeland and Evil Nine milling with the beautiful people. The party launched the Southern Comfort Fat Tuesday tent at the award winning Bestival festival, taking place in September this year.

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