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Diesel Unveil the Nicola Formichitte #DIESELTRIBUTE Collection

You guys know Nicola Formichetti, right? The über-creative who’s worked with everyone from Lady Gaga to Vogue Hommes Japan; the visionary with somewhat of a Midas touch; and the man who is now Diesel’s artistic Director. Well, the creative mind has delved into the Diesel’s vast 35-year historical storehouse in …



Jean Paul Gaultier Launches AW13-14 Digital Campaign

Jean Paul Gaultier has signed fashion creative Nik Thakkar as the face of the brand’s AW13-14 menswear digital campaign. The digital initiative  called “Drôle de Paris” showcases Nik Thakkar in two signature Jean Paul Gaultier looks – including the designer’s statement leather with lace and classic Breton stripes with a …



MC Romeo Is Going To Help You Get Car Insurance

Yes, you read that correctly… Reaching the (not so) definitive part of an illustrious music career, MC Romeo has joined the ranks of celebrity fronted advertising campaigns.



Diesel launch new campaign #DIESELREBOOT

Diesel and Nicola Formichetti are enlisting a new generation of brand ambassadors and fearless fashion leaders under the banner of #DIESELREBOOT.

This will be Nicola’s first project as Artistic Director of Diesel, and explains that “the idea for this campaign was to merge the classic portrait photographic style featuring …



Dr. Martens AW13 campaign launches today

Dr. Martens have launched their Autumn Winter 13 collection. Using the editorial title ‘Stand For Something’ (#standforsomething), the campaign features 13 people that empasise the diversity of those who wear the iconic footwear.

As well as exhibiting the diversity in the people who wear Dr. Martens, the campaign shows the …



Jitrois launches a very seductive AW12 campaign

If there is anything that’s set to impress the fashion sphere next season, it would have to be the Jitrois fall/winter 2012 video campaign. Presenting the French fashion label’s superbly stunning garments in England’s cool and cold Aynhoe Park, this video, which complements the print campaign, is a pure treat …



Soulful fashion lives on with Gabicci AW12

Its 40th anniversary is around the bend and Gabicci is still going strong. The London-based fashion label, which has drawn from the soulfulness of Jamaican fashion since the 1970s, shows that yet again it’s keeping on its toes for its fall/winter 2012 collection. Staying true to its original identity and …


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Original Penguin x Way Perry

Original Penguin has unveiled a collaboration with menswear stylist Way Perry. The collection is part of OP’s ongoing ‘Below The Belt’ series whereby they enlist designers and stylists asking them to put their own spin on the brand’s SS12 chino collection.

The collection is available now from OP’s site here


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NYC baby: LACOSTE L!VE lovin’

This Spring 2012 sees the infamous and elegantly sharp and smart brand of Lacoste embrace New York City and all its talents. Creating a campaign for SS12 with photographer Mark Hunter (aka. The CobraSnake), 3 ‘soon to be big’ young creatives are being photographed and street casted in Brooklyn. It …


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Citizens of Farah, new Farah Vintage Campaign

This Spring/Summer witnesses the launch of Citizens of Farah by the highly varied and appreciated brand Farah Vintage. The fashion individualists and cultural expressionists celebrate diversity from all over the globe, bringing together unique, eclectic ranges, loved by many. Check out some of their work at London fashion week and …