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Shoot: Colour My Life

There’s nothing we like more at Notion than a beautifully-executed menswear shoot, and what you’re about to see is just that. A collaboration between London stylist Krishan Parmar and up-and-coming photography talent Nick Shand, this is an exciting exploration of colour and texture that mixes contrasting patterns with complimenting



Denim Demon SS13: Camo with a twist

Denim Demon (a tongue twister of a company name if ever I heard one) hail from Northern Sweden and was founded by three brothers and their father. Inspired by the Sami people, who are indigenous to this region of the country, their clothes are designed with the rugged toughness …