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AudaCity of Fashion launches to help fashionistas businesses

AudaCity of Fashion is a new reward based crowdfunding platform dedicated to all things fashion; including designers, photographers, illustrators, magazines and bloggers. It is an innovative way for entrepreneurs everywhere to build awareness for their brand, and raise money to invest in their projects.

AudaCity of Fashion is set to …


Party on at the relaunched Browns Focus this weekend

We’ve heard industry whispers for a while now, but the day has finally come: the iconic Browns department store on London’s South Molton street has relaunched it’s forward-thinking ‘Focus’ store at number 24. Browns Focus has (excuse the pun) refocused, with fresh new furnishings, interior design and labels into a …



Ravensbourne University Graduate Show 2013

Whenever attending a graduate show I can’t help but be slightly apprehensive about what will be on offer for the next 30 minutes. Ravensbourne completely knocked this prejudice down and blew me away with the collections they showed. When you can remain excited for the entire duration of a graduate …


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News: BEACH IN THE EAST pop-up shop

This summer sees Yasmin Sewell, Paper Mâché Tiger and farfetch come together to launch BEACH IN THE EAST; a sublime pop-up shop uniting the world’s best independent designers to celebrate creativity in the fashion industry. With a (drained) full-sized swimming pool in the  heart of Shoreditch providing a …



News: Hackney pop-up shop ft. Atalanta Weller and more

The Hackney Fashion Hub, in collaboration with the Hackney Council, has just launched The Hackney Shop; a boutique space for local designers to showcase their talent by selling one-off samples and exclusive rarities at discounted prices. Located on 99 Morning Lane, E9 6ND, the pop-up shop is now open



New Items from Timur Kim and Oliver Sweeney

Oliver Sweeney has just teamed up with one of Great Britain’s most innovative young designers, the Russian-born Timur Kim. Seamlessly blending bright and bold patterns with delicate, soft textures, Kim’s singular style has been turning heads throughout the fashion industry since he graduated London’s prestigious MA Fashion course at …



Top of the Shops – Not Just a Label

Having only experienced NJAL from the other side of the fence (as a seller) it’s interesting and more than a little bit enjoyable to come back and browse as a shopper. The website works as a traditional online marketplace in order to support upcoming designers but with added extras like …



LFW SS13: Ashish

The washing-away of colours for a monochrome melange was the big story from LFW SS13. Even Ashish, infamous for their brightly-coloured sequins, followed suit. Mixing the dulled-down sparkles with denim and grey jersey gave a sports-grunge look that echoed with references to American high-school moves of the late ’80s and …


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LFW SS13: Charlie May

Gathering in the rather salubrious surroundings of the Stafford Hotel’s wine cellars for the lovely Charlie May’s catwalk presentation was an absolute delight. Unadorned with the usual pretentious clipboard-wielders at the door or complex stickered-ticket arrangements, the assembled guests were merrily chatting away as we took our seats for what …



LFW SS13: James Long

Renowned for his clean-cut experimentalism in his menswear, James Long’s womenswear has always been a sleeper collection, reflecting the shapes and cuts of his menswear for a female silhouette. This season’s colour palette was not his usual array of coloured knits, but a rather subdued, mostly black collection, with a …