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Shoot: Distortion

Blurred ghostly silhouettes, twisted shapes, bleak, cold, subdued colours, misleading shadows… Our latest shoot by the brilliant stylist Connie Chamberlayne and photographer Russell Higton leads you to doubting what you see and leaves you feeling thrilled, albeit somewhat uneasy. Skilfully distorted images have an eerie magnetism, making the viewer  fascinated …



News: Pharrell, Bionic Yarn and G-Star

As if Pharrell Williams wasn’t busy enough, you know, being the biggest pop star in the world and everything, he’s also the Creative Director of Bionic Yarn, the fabric and yarn manufacturer that uses plastic bottles to create ecologically minded textiles.

Now, as part of an extended collaboration Bionic …



News: Magnus Carlsen & Lily Cole X G-Star Raw SS14

Chess and fashion are two things that aren’t normally associated. Yet, G-Star RAW have combined just these things form their SS14 campaign.  The campaign features hunky chess champion, Magnus Carlsen, and model/actor/academic/humanitarian extraordinaire, Lily Cole. Carlsen is the world’s top ranking chess player, and was grandmaster at the age of …



A New Take on Denim Retail at G-Star Oxford St

Jeans shopping is one of those things that you absolutely have to be in the right mindset for; especially on the conduit to madness that is Oxford Street. Well pleasingly, the clever folks at G-Star have been rethinking the idea of buying a humble pair of jeans, which let’s face …



Preview: Afrojack x G-Star Raw

Afrojack has collaborated with G-Star Raw for a capsule collection that derives from the leather A-Crotch pants that G-Star tailor-made for the artist’s performances earlier this year. The ‘A’ of Afrojack acts as a key feature of the G-Star RAW X AFROJACK Capsule Collection, and is also a reference for …



G-Star RAW lauch AW13 collection with Kasabian’s Sergio Pizzorno

Iconic denim pioneer, G-Star RAW, have just launched their AW13 collection. Set to be the face of the campaign is Sergio Pizzorno, guitarist and songwriter from Kasabian, and has been shot by none other than fashion photographer, Rankin.

The campaign embodies the ‘destroy to create’ theme, which pursues …



News: Skrillex joins forces with G-Star RAW

An opportunity to ‘do something different and expressive… and experiment artistically’ is how Skrillex describes his latest project: a collaboration with Dutch clothing company G-Star Raw. Always one to be just that little bit different, Skrillex is launching a pair of limited edition unisex jeans using his favourite denim, …



Discounts, drinks and more delights at the Carnaby Style Night

An exciting event is about to hit London, and it’s one that each of the capital’s hip and chic dwellers should add to their little moleskin diaries: on Thursday, 13th September between 5 and 9 PM, pop by Carnaby Street to enjoy the highly anticipated Carnaby Style Night. Held …


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T-Shirt in Luxe

This  A/W 11, G- Star RAW has teamed up with Marc Newson for a collection of t-shirts that combine the simplicity of design, with the luxury of high-end craftsmanship. Throughout his career Newson has been exploring simplified construction and single line, and this collection of t-shirts only continues down that …


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G-Star RAW Goes Military

G-Star RAW continues to do what they do best, with their new military themed sportswear range including Sweaters, shirts, battle pants and swim shorts. With prints being big this season, it would be a strange situation if some camouflage wasn’t thrown in there too.

The Military look was in full …